You’re a plumbing service company. People need you when something goes wrong with their pipes, more often than not it’s an emergency and it involves really bad odours… But plumbing, like most domestic service companies (cleaning, locksmith etc.) are usually operates (and advertise) locally, i.e. local classified ads paper, WOM, Yellow Pages, fridge magnets etc. [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions. I gave them the [...]
I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]
Spotted this over at Scott’s blog. From next Monday through Dec. 31, P&G’s Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with attendants who are assigned to clean up after each use. (Via NYT) This is the most brilliant piece of branded-utility I’ve [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
Better ROI From YouTube Video Than Super Bowl Spot. Are these two means of marketing comms comparable? pic via How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
Is it just me or recently there’s not a single day without an item on the first hotel / flag shop / live gig/ conference / agency / news desk on Second Life? Pic via Iain Tait So I started to draft a partial (tasteless) list of the things to come if anyone wants to [...]
There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film – see end of post). Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can [...]
What do you do if you keep reading about all the buzz around Second Life and WOW and the rest of the fastest growing virtual worlds, you’re curious but you really don’t have a clue about this stuff? What do you do if you’re serious traveler, been to almost every corner of the world and [...]