In the near future the landscape of media and entertainment is about to change quite dramatically. As consumers, we will have greater control. We will increasingly determine our own use of media in a much more complete fashion, including decisions like when we will accept marketing messages and when we won’t. For example, we will [...]
In the last couple of (working) days I’ve been reviewing cool digital carmakers digital campaigns (will post more in detail when I’m done). A couple of hours ago I came accross this new MINI viral and while usually I’m not using this blog for negative blogging on creative, this time I can’t help myself. I [...]
A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the E – word: Engagement is, quite frankly, hot air. It’s indicative of a systemic issue in the marketing community. We love to create buzzwords to describe new marketing methods when the good ol’ outdated ones like blunt interruption [...]
Last week Alicja my account director asked me to look at the ways in which charity organisations utilise digital communications and web 2.0 approaches / tools for their marketing communications. As I mentioned in the previous post, with the help of some blog buddies I did a little research and found some interesting works, although [...]
Last week I had to review the ways in which NGO’s and charity organisations are using web 2.0 approach and tools for their marketing communications*. I’ve used all the usual search tools but didn’t find anything interesting really. So while advancing my search, I dropped a quick email to my blog buddies Faris, Jon, David, [...]
Another fine branded-content project from hubbub, this time for HSBC mortgages. The insight behind this project is simple: buying a property, especially (but not only) for first-time buyers is a grueling process that involves a certain amount of anxiety. After all, for most of us, buying a home is arguably the biggest financial move we’ll [...]
A couple of weeks ago John wrote this when he came back from holidays, and oh how I feel like him right now…I will need 2 days off now only to catch-up with what happened in the blogopond…perhaps I’ll do it another way – rather than trying hopelessly to read-back all the blog-posts I’ve missed [...]
Special report on Internet Advertising at the latest Economist. Well worth reading, although for someone in the business there is not much new to learn. Its growing, its getting more innovative and measurable, it is very cost-effective and increasingly important for brand building. One thing I found very relevant to an interesting blogversation we had [...]
What is viral? asks Karl Long: Good content worth sharing? Remarkable – as Seth says remarkable means “worth mentioningâ€, here are some ideas as to why someone would take the time to pass it along. * Surprising – Is there a twist? * Shocking – People like to be grossed out [...]