Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
This _____________ (couldn’t find the right adjective) video is a fine visual representation to my love and hate relations with Animal Collective. I always found their music brilliant but just… too much. Too many layers of sound that end up feeling too schizophrenic and/or pretentious to the average non-hipster ears. That tilt from good to [...]
It’s stories like this one that rather depressingly remind me how freaking comfortable and mundane my own life is: Well, to be honest it also reminds me the Seinfeld episode (The Pilot #1 and #2) where NBC executive Russell Dalrymple’s obsession with Elaine begins to affect his work; she tries to let him down easy [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder: The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to [...]
I’m loving the work of Christine and Justin, a couple from New York that run this ongoing online gallery / project . “Each painting shows one thing we want, and sells for the price of the real item. So you can buy A Slice of Pepperoni for $3.00 or Dinner at Nobu for $152.00. When [...]
So streams are the new darling. So says Twitter. There is something very seductive in the evolution of streams as well as the evolution of the discourse around streams. It’s fallacy is the usual early-adopters twitter-centric outlook that tends to categorically ditch the old world and embrace the new but if you read through the [...]
I’ve been meaning to write this post forever now but never found the time – it seems like a good follow up to my recent post about big statements in today’s marketing world. You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) – it has [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]
This rant has earned me few haterz in the industry and an invite to speak in a panel at the monitoring social media conference. Whether client or agency side, PR, market research or marketing if listening and monitoring ‘the conversations’ is something you should know about I highly recommend you to come along. There is [...]
This is my long overdue contribution to the IPA social CIP (conversation in progress). For the purpose of simplifying a debate that by now can be written into a 500 pages book, I will try to delineate the core challenges. Oh wait, someone rather clever have already done it, albeit in a different context : [...]