Few days ago I talked a lil bit about my reaction to the Coke happiness machine and the effect of obviousness. Here is a lovely little local marketing example for something of the good obvious side of things.
Simple and nicely done (although the ‘results’ of the experiment could have been even more interesting)
Blu Dot [...]
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One of the most sacred truism of social media is that it is no place for direct marketing and salesy messages. Yet recent developments and observations seems to suggest that this might become just another cliche’ as companies are experimenting with social platforms as sales and promotions and even a new breed of direct marketing, [...]
Once upon a time tracking a conversation was easy. All we had was blog posts, comments, trackbacks, technorati rank. How simple was life back in those days, ha? But the conversation today is sparse, discontinuous and is spilled over different platforms and environments. You write something on your blog, you share it via facebook, [...]
First, thanks loads for your kind wishes. Sorry it’s been a bit quite here but last week’s move and settling in my new job at Hyper consumed all my mental and cognitive energies leaving nothing for blogging.
So….Hyper.
Hyper is a young, (predominantly) digital comms planning and creative shop from the Naked family. They called me on [...]
Have you ever got an email / phone call from a random advertising creative director asking you to watch their new TV ad and ask your mates to watch it as well? Probably not.
Perhaps it’s because ‘digital’ or social media marketing still needs to prove itself, or maybe it’s because we ‘live’ the conversation and [...]
In the past 2 weeks I’ve had this weird feeling of deja-vu from reading bloggers and twitterers getting all excited about brands that ‘listen to the conversation’ (especially the Twittersphere), replying immediately to people’s rants and solving customer service issues.
Sounds perfect, you say, why are you spoiling the party?
Well, let me take you couple [...]
As some of you might remember recently I’ve became obsessed / fascinated / depressed with time. So perhaps that’s why I found this new sprint campaign (yup, those who ‘fired’ their annoying consumers - I really start to liking these guys!) for their new unlimited offer that starts at 7pm instead of 9pm the best [...]
i happen to rent a car once a year or less usually when away on hols’ or something and it’s usually the same “user journey”:
google >> comparing 2-4 sites >>> find best deal & book >>>> get confirmation via email.
simple & straightforward - not looking for anything but decent deal. and i never bookmark the [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
