In the past 2 weeks I’ve had this weird feeling of deja-vu from reading bloggers and twitterers getting all excited about brands that ‘listen to the conversation’ (especially the Twittersphere), replying immediately to people’s rants and solving customer service issues.
Sounds perfect, you say, why are you spoiling the party?
Well, let me take you couple [...]
As some of you might remember recently I’ve became obsessed / fascinated / depressed with time. So perhaps that’s why I found this new sprint campaign (yup, those who ‘fired’ their annoying consumers - I really start to liking these guys!) for their new unlimited offer that starts at 7pm instead of 9pm the best [...]
i happen to rent a car once a year or less usually when away on hols’ or something and it’s usually the same “user journey”:
google >> comparing 2-4 sites >>> find best deal & book >>>> get confirmation via email.
simple & straightforward - not looking for anything but decent deal. and i never bookmark the [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic.
This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
