No Man’s Blog

A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]

I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]