Uri is a marketing strategy consultant at Brandinstinct and one of my mentors for a long time now (you might remember his immortal 12 sins of marketing gurus post - read it again, it’s as relevant as ever).
He recently gave a talk on the future of branding. His presentation is clear, concise and refreshing [...]
He’s done it again
Iain just wrote another brilliant post - this time on what makes a good digital planner / planning.
I can easily identify from this list some things I’m better at and some weaker points and I guess it’s alright, we all have a stronger and weaker bits but the most important points [...]
“the planner’s ultimate job is to ensure that the work works”
Richard just wrote an interesting post which I believe will stir some debate(s) all over plannersphere:
The moment that we lose sight of our basic role to ensure effectiveness is the moment we concede that planners have no separate and defined role within the agency and [...]
Recently Russell rightly asked where is the British equivalent to the daily show?
Today I’m asking - where is the British equivalent of Pew Internet and American life project?
Pew is an incredible source of information for me. they produce reports that explore the impact of the Internet on every aspect of American’s lives - families, [...]
The rare white tiger, image via
I’ve been thinking of this one for some time now and although I don’t have any robust conclusions, I thought I’d post my unstructured pondering and to ‘tag’ some much cleverer people to respond.
Read some end-of-year reviews and analyses and you’ll quickly acknowledge the fact that “2006 was the [...]
He’s done it again…
Big Daddy Russell anticipated my previous post and just launched the plannersphere wiki.
It’s going to be….Disco!
planeersphere wikiÂ
Looking forward to great stuff and I hope it will be a really vibrant field for all of us to play - bloggers and non-bloggers alike.
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For quite a while now I’m thinking of the need to create a website for all the creative planners/strategists that will turn into a vibrant editorial and forum-like destination with all sorts of good stuff, campaign reviews, analysis etc.
Something that’s already happening all over in our blogs but might be great to have it also [...]
Few months back I wrote about the future of search and how I wholeheartedly believe that until the idea of the semantic web will take off, in the heavily cluttered www, search through people is 100 times better than the best algorithm.
Recently Google Answer has been shut down and as far as I know, the [...]
