Mila’s Daydreams:
“This is my maternity leave hobby. While my baby is taking her nap, I try to imagine her dream and capture it”
There are loads more here for your cute overload
Part of me is in “i wish i’d thought about it” mode but if I’m being honest part of me id also a bit….In [...]
There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web.
2008 Tiger walks on [...]
Last weekend i decided to switch off. I needed a break from the world of stuff and so exercised my Jewishness and went offline cold turkey for the Sabbath (From Friday eve to Monday morning).
Apart from the much needed break and the (leaned) ability to not be (self) distracted one thing I found really [...]
Here we are with another senior client who was fairly easily persuaded that it’s time for the brand to have a proper social / digital strategy. A long term plan that goes way beyond periodical/tactical campaigns (usually digital extension of ATL ideas) and understands that there is a massive opportunity to strengthen existing relationships and [...]
Quick note:
In this post I basically compare two types of marketing that are non comparable.
It still makes an interesting read though
When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ’standing ovation’ mode. Such awesome, admirable, bold, [...]
This is NOT a ‘trends in digital’ kind of post. It’s just a quick observation on the state of the industry.
So what can we expect from 2010?
Not much I’m afraid. It seems like 2009 was the year that the industry really started to contract (it started before, of course, but became much more [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder:
The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to us. [...]
So streams are the new darling. So says Twitter.
There is something very seductive in the evolution of streams as well as the evolution of the discourse around streams. It’s fallacy is the usual early-adopters twitter-centric outlook that tends to categorically ditch the old world and embrace the new but if you read through the hyperbole [...]
I’ve been meaning to write this post forever now but never found the time - it seems like a good follow up to my recent post about big statements in today’s marketing world.
You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) - it has rightly [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]
