One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
There’s a piece in today’s campaign that asks the question “should social media be handled in-house or outsourced to agencies” which I’ve been interviewed for and as it usually happens with these cases people are looking for conclusive black n’ white answers where there’s none so I just wanted to expand on a very narrow [...]
Mila’s Daydreams: “This is my maternity leave hobby. While my baby is taking her nap, I try to imagine her dream and capture it” There are loads more here for your cute overload Part of me is in “i wish i’d thought about it” mode but if I’m being honest part of me id also [...]
There’s a lot of plannery chatter on agile planning and how brands should be more reactive, take part of the conversation etc so I won’t add to that. I just want to share a quick timeline observation on the fascinating evolution of brands comms and their responses to the live (social) web. 2008 Tiger walks [...]
Last weekend i decided to switch off. I needed a break from the world of stuff and so exercised my Jewishness and went offline cold turkey for the Sabbath (From Friday eve to Monday morning). Apart from the much needed break and the (leaned) ability to not be (self) distracted one thing I found really [...]
Here we are with another senior client who was fairly easily persuaded that it’s time for the brand to have a proper social / digital strategy. A long term plan that goes way beyond periodical/tactical campaigns (usually digital extension of ATL ideas) and understands that there is a massive opportunity to strengthen existing relationships and [...]
Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
This is NOT a ‘trends in digital’ kind of post. It’s just a quick observation on the state of the industry. So what can we expect from 2010? Not much I’m afraid. It seems like 2009 was the year that the industry really started to contract (it started before, of course, but became much more [...]
Couple of weeks ago I started a little experiment to test the new hype and obsession with the Stream Theory. Quick reminder: The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to [...]
So streams are the new darling. So says Twitter. There is something very seductive in the evolution of streams as well as the evolution of the discourse around streams. It’s fallacy is the usual early-adopters twitter-centric outlook that tends to categorically ditch the old world and embrace the new but if you read through the [...]