The Orange I am everyone campaign is up and running (TV, outdoor, print) and we just launched I am Jont.
We teamed up with Jont, a charismatic, brutally optimistic unsigned singer songwriter to take Unlit, his and Dave’s heartwarming, life-affirming initiative of intimate house gigs on the road in the UK this summer. Orange [...]
Yes, yes I’m on Twitter (If I wore a hoodie I’d be covering my face with it in shame). Damn that social pressure. But I guess that after my hasty, bossy sneer back in Feb 2007, I ought to explain why I finally broke and got on board…
The shortest answer is that I was [...]
Emotional typography. The combination of music and written words to create a compelling story.
This lovely typo-video is part of a new campaign to empower adolescent girls in the developing world, “Because when adolescent girls in the developing world have a chance, they can be the most powerful force of change for themselves, their families, [...]
The balloon race is over, so it’s a good time to introduce to you a new community project we just launched for Orange on Last.FM, probably my favourite social web platform.
A bit of a background:
Live music scene is in the middle of a boom period with a higher than ever number of sold-out gigs [...]
It seems like the streaming live video from your mobile to the web is getting momentum is going to be the next big thing in user generated content. The opportunities here are endless. I’m less enthuse about lifestreaming but much more about worldstreaming.
Do you remember life without Youtube? Thats what I think we will [...]
In the world of internet debate, there’s one tactic so fearsome, so deadly, only the masters of online commenting dare wield it….
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Video reactions are one of the most fascinating things on youtube. It’s a new form of dialouge, self-to-other expression platform which can take many forms and shapes depends on the context. I find this conversational form an anthropological goldmine. One video can spark a vast range of human communicative behaviours, from rant to praise, from [...]
I’ve been doing some research recently into brands presence/activities on social media platforms and while I’m hoping to write something more structured in the near future, I wanted to share some early thoughts (it as a public note to self as much as it is, hopefully, a conversation starter).
On and all marketing activities [...]
Is it really?
What is it with smart academics that can’t resist the urge to tell us whats good and whats bad for us? Or that doing A is better than doing B?
Clay Shirky is one of my heros and a very very clever person and, in principle, his argument of a seismic change in [...]
The second age of conversation has kicked off with 275 contributers!
Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley [...]
