I’ve been meaning to write this post forever now but never found the time – it seems like a good follow up to my recent post about big statements in today’s marketing world. You are all surely familiar by now with John’s really awesome idea of Fireworks (advertising) vs. Bonfires (social marketing) – it has [...]
I’m increasingly getting worried (and bored) about the rise and rise of new marketing truisms, especially in the context of the social web. There seems to be to many (or too little?) ‘It’s all about X’, with X being the marketing buzz word of the moment: social ideas, experience, marketing, engagement, conversation, twitter, bonfires etc… [...]
This rant has earned me few haterz in the industry and an invite to speak in a panel at the monitoring social media conference. Whether client or agency side, PR, market research or marketing if listening and monitoring ‘the conversations’ is something you should know about I highly recommend you to come along. There is [...]
I’ve been fascinated for a while now by a not so new social behaviour which I believe Faris will agree with the wanky term status-affirming-Phatic-group-interactions-meme. It appears in different contexts but facebook is where i spotted it most. Following EVERY post on a branded fan page (or any other social platform), dozens of people will [...]
This is my long overdue contribution to the IPA social CIP (conversation in progress). For the purpose of simplifying a debate that by now can be written into a 500 pages book, I will try to delineate the core challenges. Oh wait, someone rather clever have already done it, albeit in a different context : [...]
I’ve been meaning to write this post for a long time now and while I’m 2 days behind deadline to give one of my clients another monthly report I have to take a break and spit it off my chest. Over the past 8 months I tried and tested practically all of the key players [...]
Until recently I was somewhat a purist when it comes to everything social (“it’s not about you, it’s about them”, “Don’t think of it as another advertising / promotion channel”, “You only get to be prominent in SNS by earning trust and respect”) but I’ve grown up to learn these are rather hollow cliches. Here [...]
Oh the pain…. I can write a 5000 words article on the problem with social media specialists, experts and wearisome chatter but that would just add to the bla bla so i’ll try to keep it short. When you stop thinking in terms of marketing fads and buzz words, you realise that every media is [...]
who said that websites can’t make you cry? KideoPlayer, the new digitoy from Tom of Poke NY just made both my digital strategist self and my daddy self cry with delight. It’s a super-easy, interactive, fun and safe way for parents and babies/toddlers to “channel surf” YouTube together and find fantastic content. For now, it’s [...]
Once upon a time tracking a conversation was easy. All we had was blog posts, comments, trackbacks, technorati rank. How simple was life back in those days, ha? But the conversation today is sparse, discontinuous and is spilled over different platforms and environments. You write something on your blog, you share it via facebook, it [...]