Here we are with another senior client who was fairly easily persuaded that it’s time for the brand to have a proper social / digital strategy. A long term plan that goes way beyond periodical/tactical campaigns (usually digital extension of ATL ideas) and understands that there is a massive opportunity to strengthen existing relationships and [...]
Unless you’ve been on the moon last week (or 50ft under waiting for the end of the world) you must have read this thoughtful meditation from NYT magazine on Twitter, Facebook, ambient intimacy and so called awareness tools. It’s a good read, especially for people who don’t use these tools. The article tells the story [...]
Asi has become a fan of….fan pages. So he gone and looked at the 100 most fanned people and ‘things’. (Note: due to serious shortage of time, for this report I don’t offer any analysis, just an overview of the facebook stars. More on this to follow). Two men, two American heroes, clearly dominate the [...]
As some of you kindly reminded me, it’s about time to write another Facebook applications trends report. While the first report looked at the 100 most popular apps according to number of installs, this time I wanted to focus the analysis on active users. Thanks again for the extremely useful Adonomics for the data that [...]
First apology for being very quite here lately…just loads of stuff going on at the moment. One of the projects I’m involved with has to do with live music so I’m searching the scene for some inspirations and while there are quite a lot of them, it looks like there are big wars coming…the behemoths [...]
I’ve been following this Fujifilm facebook campaign (Fujifilm FinePix Z10fd is an entry point digital camera aimed at a youth audience) for a while now and while I think that it missed some edge (it was just a bit too obvious) it’s still a good example for a short termed campaign with extensions in and [...]
Last Friday I stumbled upon this fantastic facebook analytics site – Adonomics (previously Appaholic), which provides figures on all 8648 facebook applications. It’s similar to what you can view on facebook (i.e. most popular, % of daily activity) but with additional data such as estimate of the net value of each application as well as [...]
One of the reasons I find G.H Mead’s social theory so compelling is his commitment to unifying all facets of his theory – biology, psychology, sociology and even the history of ideas- in terms of one internally consistent set of general laws (and somehow manages to make sense of it all ). Social institutions thus [...]
Note: this is not a smug rant on facebook. I’m all there, collecting friends, poking people, and joining different groups like there’s no tomorrow. So it’s more of a reflecting-out-loud: we now witness with facebook what can only be described as a massive herd moving in by their millions and i can’t help but being [...]
one of the great and at the same time most frustrating things in working in digital is that every once in a while you come across some brilliant idea that is completely ‘grassroots’ (or user generated as they say in webland), an idea that brands, in this age of experience and participative marketing, would die [...]