meet Astrid. until not too long ago, astrid had a myspace. her parents, neil and cecelia set up the profile, wrote a few entries on behalf of astrid, uploaded some pictures, sent it to some friends and family, friends list started to grow – even duran duran were friends but mostly real offline friends and [...]
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there – community, creativity, sharing etc. Its all there. There’s [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the E – word: Engagement is, quite frankly, hot air. It’s indicative of a systemic issue in the marketing community. We love to create buzzwords to describe new marketing methods when the good ol’ outdated ones like blunt interruption [...]
Last week Alicja my account director asked me to look at the ways in which charity organisations utilise digital communications and web 2.0 approaches / tools for their marketing communications. As I mentioned in the previous post, with the help of some blog buddies I did a little research and found some interesting works, although [...]
Last week I had to review the ways in which NGO’s and charity organisations are using web 2.0 approach and tools for their marketing communications*. I’ve used all the usual search tools but didn’t find anything interesting really. So while advancing my search, I dropped a quick email to my blog buddies Faris, Jon, David, [...]
This is what happen when you’re cumbersome, conservative giant with loads of money, trying hard to be cool. You might mean well and act with good intentions but it ends up really unhip and stilted. Its not hard to imagine the suits and borgs at Wal-Mart ass-storming and coming up with a brilliant idea – [...]