Quick note:
In this post I basically compare two types of marketing that are non comparable.
It still makes an interesting read though
When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ’standing ovation’ mode. Such awesome, admirable, bold, [...]
Hello world
It’s good to be back
It’s weird to be back
I really wanted to get back to blogging action but until my sleeping-deprived brain will get back into full capacity let me share a failure with you.
For some time now, I wanted to make a video (the videos you’re about to watch were made few [...]
Just about a year ago I wrote my first YouTube trends report, of which success took me completely by surprise. And almost every week since the 4th report I get a couple of emails from people asking me why I stopped doing them. The truth is that while back then it was novel and [...]
Iain just wrote a superb post on 7 deadly digital sins (pre 2.0 so stay tuned for the sequel). Go and have a read if you think that doing a tamagotchi is a good idea or if you’re currently working on a ‘viral’.
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earlier today when I saw the new verizon viral campaign I thought they have failed on the basic rule of viral, i.e instant gratification to the user and easiest means to spread it / share it with friends. and the ‘create your own film’ format feels a bit yesterday.
but when i got my film via [...]
fantastic danish viral film to encourage young people to engage woth science and engineering (see comment from Claudinho below)
via the great Neil
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Say Hello to Derek. He’s a Charolais Bull. They’re a very special breed of almost pure white cattle, renowned for their love of roaming (which makes them perfect for bull spotting).
Derek is five years old and he weighs about a ton. He lives in a field (can’t tell you where, it’s the biggest secret) [...]
I’ve been tagged by mysterious Luc from the mysterious (yet excellent) mindblob….cheers mate, much appreciated.
Tagging is this meme/viral that going on for few weeks now where bloggers share 4 interesting personal stuff and then pass it on to 5 other bloggers. Cute in a geeky kind of way….
So…here’s my riff:
1. I was sleepwalking [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
This is great. Two Californian peace activists, Donna Sheehan and Paul Reffell, just announced on the 22nd of December as the day of Global Orgasm for Peace. This is so brilliant I’ll let them speak for themselves:
GlobalOrgasm.org Mission Statement
The mission of the Global Orgasm is to effect change in the energy field of the Earth [...]
