A couple of weeks ago there’s been great buzz around the Dove Evolution viral. Here in NMB I discussed the comparability of old vs. new media ROI. Over at Marketing Babylon Uri wrote a great post on users’ respond to the viral and the ripple effect of user created content around the same theme. As [...]
Better ROI From YouTube Video Than Super Bowl Spot. Are these two means of marketing comms comparable? pic via How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually [...]
There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film – see end of post). Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can [...]
In the last couple of (working) days I’ve been reviewing cool digital carmakers digital campaigns (will post more in detail when I’m done). A couple of hours ago I came accross this new MINI viral and while usually I’m not using this blog for negative blogging on creative, this time I can’t help myself. I [...]