The Age of Conversation strikes again and this time I’m in.
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No Man’s Blog
web 2.0 —
Category Archives: web 2.0
This Time I’m In
The Internet Is a TV Star
Yesterday after the 10 o’clock news I stayed on BBC1 and couldn’t believe my eyes. There was a (new?) TV show called LenryHenry.TV (yes, pronounced dot TV) a half hour comedy-talkshow-like format that promise to bring you the funniest videos found on the internet.
Now, we’re already used to mainstream TV showcasing stuff from the [...]
astrid is not welcome here
meet Astrid.
until not too long ago, astrid had a myspace. her parents, neil and cecelia set up the profile, wrote a few entries on behalf of astrid, uploaded some pictures, sent it to some friends and family, friends list started to grow - even duran duran were friends but mostly real offline friends and family [...]
Generation Gap 2.0
In internet terms being 33 (my age) is equivalent to being 53 in real life. That’s the slightly depressing conclusion I arrived at after reading this fascinating article. It’s been a long time since there was a true generation gap. Some argue that perhaps 50 years have past since the early days of rock & [...]
Marketing is Evil
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
The End of Theory
I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]
Playfulness
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there - community, creativity, sharing etc. Its all there.
There’s [...]
Apples and Oranges of ROI?
Better ROI From YouTube Video Than Super Bowl Spot.
Are these two means of marketing comms comparable?
pic via
How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually 75 million - [...]
Key Trends in Automotive Online Marketing.
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic.
This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
The first ____ on Second Life!
Is it just me or recently there’s not a single day without an item on the first hotel / flag shop / live gig/ conference / agency / news desk on Second Life?
Pic via Iain Tait
So I started to draft a partial (tasteless) list of the things to come if anyone wants to be [...]
