This is a problem I’ve been struggling with for a long time, something Iain and I had discussed a lot in the past but always reached some dead end. I’m surprise how thin is the blogversation around it (well not really as anything around digital measurement is still pretty rudimentary)
Here is the situation:
So [...]
I won’t go on about the wonders of the remix culture as smarter people had done it already (watch Faris and Lessig)
What strikes me every time I come across a new cracking Hitler mash-up (there are hundreds of them now and they are cross cultural and cross communal) is the power of non-verbal communications. Psychology [...]
The Age of Conversation strikes again and this time I’m in.
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Yesterday after the 10 o’clock news I stayed on BBC1 and couldn’t believe my eyes. There was a (new?) TV show called LenryHenry.TV (yes, pronounced dot TV) a half hour comedy-talkshow-like format that promise to bring you the funniest videos found on the internet.
Now, we’re already used to mainstream TV showcasing stuff from the [...]
meet Astrid.
until not too long ago, astrid had a myspace. her parents, neil and cecelia set up the profile, wrote a few entries on behalf of astrid, uploaded some pictures, sent it to some friends and family, friends list started to grow - even duran duran were friends but mostly real offline friends and family [...]
In internet terms being 33 (my age) is equivalent to being 53 in real life. That’s the slightly depressing conclusion I arrived at after reading this fascinating article. It’s been a long time since there was a true generation gap. Some argue that perhaps 50 years have past since the early days of rock & [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions.
I gave them the expected [...]
I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there - community, creativity, sharing etc. Its all there.
There’s [...]
Better ROI From YouTube Video Than Super Bowl Spot.
Are these two means of marketing comms comparable?
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How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually 75 million - [...]
