Category Archives: web 2.0

Fly to Bollywood

There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film - see end of post).  Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can [...]

Synthravels - Exotic Tours in Virtual Worlds

What do you do if you keep reading about all the buzz around Second Life and WOW and the rest of the fastest growing virtual worlds, you’re curious but you really don’t have a clue about this stuff?
What do you do if you’re serious traveler, been to almost every corner of the world and now [...]

The future of TV advertising poll

In the near future the landscape
of media and entertainment is about to change quite dramatically. As consumers, we will have greater
control. We will increasingly determine our own use of media in a much more
complete fashion, including decisions like when we will accept marketing messages and
when we won’t.
For example, we will soon have
the choice of either [...]

Engagement is not a myth

A couple of days ago Steve Rubel wrote a rather provocative post about the myth of the  E - word:
Engagement is, quite frankly, hot air. It’s indicative of a systemic
issue in the marketing community. We love to create buzzwords to
describe new marketing methods when the good ol’ outdated ones like
blunt interruption don’t quite work anymore.
The [...]

Charity 2.0

Last week Alicja my account director asked me to look at the ways in which charity organisations utilise digital communications and web 2.0 approaches / tools for their marketing communications. As I mentioned in the previous post, with the help of some blog buddies I did a little research and found some interesting works, although [...]

Better Search through People

Last week I had to review the ways in which NGO’s and charity organisations are using web 2.0 approach and tools for their marketing communications*. I’ve used all the usual search tools but didn’t find anything interesting really. So while advancing my search, I dropped a quick email to my blog buddies Faris, Jon, David, [...]

On Beauty and Aesthetics 2.0

I know that it’s like comparing apples and oranges but I’ve been thinking of this issue quite a while now and although I have more questions than answers I thought it would be nice to put my unstructured thoughts here and hope for an interesting input.
Although both completely open to all, and there’s virtually [...]

Technorati Sux

Whats up with Technorati? Recently I have the feeling that it is reliable as a drunken horse….Half the time its not working and when it is working, I get different figures on my blog and others every time I check it. Its increasingly becoming irrelevant and useless. Is it just me or is it indeed [...]

Something is Wrong Here… (update: with me)

Flickr, del.icio.us, Blogmarks, Blummy, Bmaccess,Yahoo!answers, BuddyMarks, Clipmarks Cloudalicious, eMessenger,FeedDigest, FeedSifter, FeedBlender, Gabbly, Gtalkr, iGlance, Itzle CustomScoop,Jabphone, Jyve, Kopete, MyMe, evnt, Funambol, GlideDigital, goowy, HipCal, Hula, blogline, ContentVote, CrispyNews, crisscrossdigg, reddit, skype, sitemeter, ta-da list, basecamp, riffs, itunes, amazon, ebay, rollyo, BlinkList, Consumating, FeedCraft, FeedFeeds Daylo, eskobo, youtube, tada-slist, campfire, paypal….
What is common to all these [...]

War 2.0

I’ve been trying to avoid this issue as if it has nothing to do with me. My home country Israel, and my neighbour country Lebanon involved in a war non of them really wanted, hundreds of people are dying and I’m all business as usual…work, YouTube trends, blogversations, we roll big…bla..bla…. But it now has [...]

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