Yesterday after the 10 o’clock news I stayed on BBC1 and couldn’t believe my eyes. There was a (new?) TV show called LenryHenry.TV (yes, pronounced dot TV) a half hour comedy-talkshow-like format that promise to bring you the funniest videos found on the internet. Now, we’re already used to mainstream TV showcasing stuff from the [...]
meet Astrid. until not too long ago, astrid had a myspace. her parents, neil and cecelia set up the profile, wrote a few entries on behalf of astrid, uploaded some pictures, sent it to some friends and family, friends list started to grow – even duran duran were friends but mostly real offline friends and [...]
In internet terms being 33 (my age) is equivalent to being 53 in real life. That’s the slightly depressing conclusion I arrived at after reading this fascinating article. It’s been a long time since there was a true generation gap. Some argue that perhaps 50 years have past since the early days of rock & [...]
I was invited last week to the institute of social psychology at the LSE to talk about "the new landscape of marketing communications". It was quite exciting for me to go back to the place that was my home for almost 5 years and talk about my new life and passions. I gave them the [...]
I’ve been thinking about this for a while now. Take some ‘hot’ marketing/branding guru’s recent books like Blue Ocean Strategy , Purple Cow or ‘Zag‘, blend it with a genereous portion of ‘thought leadership’ bloggers like Hugh, Richard, or Armano and the conclusion you most likely arrived at is that we are getting closer and [...]
While I don’t have a Flickr account myself (well, I do have but didn’t find the time to upload my pics yet…) I am a big fan of it because for me, everything that is beautiful in life and web 2.0 (literaly) can be found there – community, creativity, sharing etc. Its all there. There’s [...]
Better ROI From YouTube Video Than Super Bowl Spot. Are these two means of marketing comms comparable? pic via How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually [...]
I was working on this one for a pitch and gathered some interesting information and case studies and thought it would be nice to share and hopefully to generate an insightful blogversation around this topic. This review is by no mean exhaustive and some are not exclusively online but intergrated with and support traditional marketing [...]
Is it just me or recently there’s not a single day without an item on the first hotel / flag shop / live gig/ conference / agency / news desk on Second Life? Pic via Iain Tait So I started to draft a partial (tasteless) list of the things to come if anyone wants to [...]
There are way too many bad virals but this one actually works great and is quite fun (I’m still pissing myself from Gav’s film – see end of post). Air France are pushing their flights to India and they set up a microsite that allows you to create your own short Bollywood film. You can [...]