When I first saw this video I must admit I had one of these Andrew-Keen-is-right moments, but diving into the reactions made me realise that this i one of the greatests collaborative art projects I’ve seen for a while (OK, I might have carried away here but it’s still really cool ). It’s another [...]
Just about a year ago I wrote my first YouTube trends report, of which success took me completely by surprise. And almost every week since the 4th report I get a couple of emails from people asking me why I stopped doing them. The truth is that while back then it was novel and [...]
Got this email from YouTube yesterday:
WTF?
There are thousands of South Park videos on youtube, some of them are whole episodes are the Neanderthals from Viacom pick up my 2 min clip???
Let’s play a little….I’ll upload it again under different title
UPDATE: apparently youtube computers are smarter than me. I’ve uploaded the video (saved the [...]
Ronaldinio scores, Tribute to Valentin Elizalde and one angry Warren
Its been a while since the last YouTube trends report and so many things have happened. YT was sold to Google, mid-elections in the USA, OK GO, Dove Evolution (did I forgot something?) and admittedly, in that crazy pace we’re getting used to of the new [...]
Better ROI From YouTube Video Than Super Bowl Spot.
Are these two means of marketing comms comparable?
pic via
How do you compare ROI for traditional media(apples) and new media (oranges)? How do you compare ROI on airing TV ad (that cost you $3.5 million) to 100 million passive, largely uninterested viewers (its actually 75 million - [...]
The birth of wikiTV, LonelyGirl exposed and one really miserable boy…
While in the first and second YT trends reports I looked at All Times and Monthly most viewed videos (respectively), this time I’ve decided to go one level down and look for some interesting themes in the Most Viewed Videos This Week, a fairly dynamic [...]
Every person is a story. We all carry an unwritten book about in us. Everything is to be found in our lives. We can just produce it. All things are found in everything. As people we are very similar to one another. The greatest drama passes you by without your seeing it.
[...]
Zizou moment of madness, obscure Asian TV, political commentary, and one (not so) lonely girl…
Due to the overwhelming success of the first report, as promised I have now completed YouTube trends report #2, focusing this time on the 100 most viewed videos of the month. YouTube is now a living and breathing zeitgeist engine, streaming [...]
A short blogversation last week about virals has prompted my curiosity to dig into YouTube and to carry out a systematic content analysis of the most viewed videos in an attempt to get under the skin of the viral phenomena. Put differently, I wanted to get a better grasp of what makes people tick when [...]
