While working on a few projects recently I couldn’t escape this conclusion: our perception of bloggers as influencers is, in many cases out of date (read: bloggers outreach is sooo 2006). Due to the millions of words written about blogs (by bloggers) the stickiness of Gladwell’s ‘law of the few’, and the success of some [...]
Yesterday Cadbury announced that Cadbury Dairy Milk, UK’s best-selling chocolate bar is set to become Fairtrade certified towards the end of summer. When the bars go on sale the value of Fairtrade chocolate sales in the UK will leap from £45m to £225m. Cadbury’s commitment to buy 10,000 tonnes of cocoa under Fairtrade terms will [...]
Probably both and neither. I’m talking of course about the most recent Twittersphere common mantra, i.e. is twitter killing blogging? Please allow me to make some random observations as well 1. Recent social-technological developments and trends prove time and again that we are suckers for dense, ambient, immediate communication. The instant the reply/feedback the better. [...]