Can the fairtrade movement go mainstream?
Yesterday Cadbury announced that Cadbury Dairy Milk, UK’s best-selling chocolate bar is set to become Fairtrade certified towards the end of summer. When the bars go on sale the value of Fairtrade chocolate sales in the UK will leap from £45m to £225m. Cadbury’s commitment to buy 10,000 tonnes of cocoa under Fairtrade terms will [...]