No Man’s Blog

Asi Sharabi’s Private Selections

Tag: digital

Notes on ‘Like’ (and why Nike got it wrong)

What’s the first thing that comes to your mind when you think of the word LIKE? Until very recently, LIKE, for me, was the lukewarm, shy cousin of LOVE. “I like you” was merely a regulator, a milestone on the path to saying “I love you”. Of course it also means to favour something (not [...]

Setting KPI’s is a bitch

This is a problem I’ve been struggling with for a long time, something Iain and I had discussed a lot in the past but always reached some dead end. I’m surprise how thin is the blogversation around it (well not really as anything around digital measurement is still pretty rudimentary) Here is the situation: So [...]

In praise of KideoPlayer

who said that websites can’t make you cry? KideoPlayer, the new digitoy from Tom of Poke NY just made both my digital strategist self and my daddy self cry with delight. It’s a super-easy, interactive, fun and safe way for parents and babies/toddlers to “channel surf” YouTube together and find fantastic content. For now, it’s [...]