I’ve been thinking quite a lot about measurement of social marketing activities lately and I think I might be on something. I’m far from solving all the challenges of measuring ‘digital’ and even further to suggest ways to measure the effect of digital on the bottom line (e.g “Driving Purchase Intent” etc.). But I think [...]
So HyperSocial is going really well and I need some urgent help. I find it a bit tricky to write a job spec for the person I’m looking for but generally speaking I’m looking for a young and super-enthusiast generalist person to help me do some interesting stuff on the social web. One key area [...]
Yesterday Cadbury announced that Cadbury Dairy Milk, UK’s best-selling chocolate bar is set to become Fairtrade certified towards the end of summer. When the bars go on sale the value of Fairtrade chocolate sales in the UK will leap from £45m to £225m. Cadbury’s commitment to buy 10,000 tonnes of cocoa under Fairtrade terms will [...]