Quick note: In this post I basically compare two types of marketing that are non comparable. It still makes an interesting read though When John, Anjali and few others tweeted about their votes for a Pepsi Refresh project I clicked through and in 20 seconds I was in a ‘standing ovation’ mode. Such awesome, admirable, [...]
Honda Civic new ad has Russell’s ‘pretending’ insight written all over it…. If you haven’t read it already, Russell’s ‘pretending’ playful talk is here and well well good.
This is NOT a ‘trends in digital’ kind of post. It’s just a quick observation on the state of the industry. So what can we expect from 2010? Not much I’m afraid. It seems like 2009 was the year that the industry really started to contract (it started before, of course, but became much more [...]
Last Saturday at Lovebox something stroke me as odd and fascinating: every other person among the 30,000 people who were there sported Ray-Ban Wayfarer. Seriously I can’t remember the last time I observed spread of an outfit on such scale. And it’s not just in Lovebox of course. Started couple of years ago, Wayfarer made [...]