No Man’s Blog

I’ve been thinking quite a lot about measurement of social marketing activities lately and I think I might be on something. I’m far from solving all the challenges of measuring ‘digital’ and even further to suggest ways to measure the effect of digital on the bottom line (e.g “Driving Purchase Intent” etc.). But I think [...]

This is a problem I’ve been struggling with for a long time, something Iain and I had discussed a lot in the past but always reached some dead end. I’m surprise how thin is the blogversation around it (well not really as anything around digital measurement is still pretty rudimentary) Here is the situation: So [...]