One day in the near future we will reach some sort of a tipping point with everything social. The new-platform frenzy of the last 5-8 years where almost every year we saw the explosion or a new social platform sometimes at the expense of an old one will slowly fade out. I might be wrong [...]
This is my long overdue contribution to the IPA social CIP (conversation in progress). For the purpose of simplifying a debate that by now can be written into a 500 pages book, I will try to delineate the core challenges. Oh wait, someone rather clever have already done it, albeit in a different context : [...]
via One of the most sacred truism of social media is that it is no place for direct marketing and salesy messages. Yet recent developments and observations seems to suggest that this might become just another cliche’ as companies are experimenting with social platforms as sales and promotions and even a new breed of direct [...]
I’ve been thinking quite a lot about measurement of social marketing activities lately and I think I might be on something. I’m far from solving all the challenges of measuring ‘digital’ and even further to suggest ways to measure the effect of digital on the bottom line (e.g “Driving Purchase Intent” etc.). But I think [...]
So HyperSocial is going really well and I need some urgent help. I find it a bit tricky to write a job spec for the person I’m looking for but generally speaking I’m looking for a young and super-enthusiast generalist person to help me do some interesting stuff on the social web. One key area [...]
Until recently I was somewhat a purist when it comes to everything social (“it’s not about you, it’s about them”, “Don’t think of it as another advertising / promotion channel”, “You only get to be prominent in SNS by earning trust and respect”) but I’ve grown up to learn these are rather hollow cliches. Here [...]
Oh the pain…. I can write a 5000 words article on the problem with social media specialists, experts and wearisome chatter but that would just add to the bla bla so i’ll try to keep it short. When you stop thinking in terms of marketing fads and buzz words, you realise that every media is [...]
A fascinating recent piece on the economist regarding Dunbar number and the size and volume of activity of facebook networks shed some light on the structure and organisation of our online networks. With the explosion of social technologies and life-streaming tools a big question arised: Are people who use Facebook and Twitter increasing their Dunbar [...]